Diesel Exhaust Fluid (DEF) holiday marketing??? Yep. It’s a thing. We’ve all seen the BOGO holiday specials and deals leading up to Christmas for things like slippers and coffeemakers and chocolates but a marketing post to remind companies to stock up on DEF for those holiday hauls is new to us. Why would companies such as West Texas DEF need to remind transportation and trucking companies to stock up? It’s to ensure drivers and machinery are covered during the holidays and they don’t have to stop hauls or production and purchase DEF at retail locations, which will cost much more.
There is much instability and concern within the DEF community about availability and pricing in the future. A lack of urea is the biggest reason for the growing shortage of DEF. The United States is one of the largest importers of urea in the world, and Russia and China are two of the largest exporters. In previous years that wasn’t a problem, but now the war in Ukraine has dramatically changed things.
Despite the challenges within the DEF marketplace, demand will not shrink. It is definitely a growing market. The US and Canada have a large number of on-road vehicles and stringent emissions norms. The North American diesel exhaust fluid aftermarket is the largest, and is estimated to grow from US$ 15 million in 2022 to US$ 22 million by 2027.
But the North American market isn’t alone. In fact, the global diesel exhaust fluid aftermarket is forecasted to grown from US$ 34.4 billion in 2020 to US$ 50.0 billion by 2027. This is happening as a result of governments around the globe updating and improving their emission standards ,by introducing new legislation with which the auto industry must comply.
Like any other company today who has dealt with a changing economy, transportation and trucking companies should forecast their needs and plan for DEF price increases and changing availability. As a global parts supplier to the DEF industry, we too have made adjustments to our inventories to accommodate our customers. With a selection of standard or collapsible DEF spouts, we can help fillers and drivers dispense DEF faster, easier and more efficiently.
We talk all things DEF on our latest podcast DEF, out mid December. Check out all our podcasts here. And, reach out with any questions about our lubricant and petrochemical products at any time.